Each day, we are bombarded with impactful media messages. Whether it is through social media platforms, text messages, television or music, these messages can contribute to harmful social norms by perpetuating rigid gender roles and stereotypes. Research has shown that people exposed to uncensored, sexualized media without sufficient ability to judge and question their messages may develop high-risk norms regarding domestic and sexual violence. Youth in particular need to develop critical thinking skills to navigate the negative dimensions of popular culture, in particular the impact of violence in the media, rigid gender stereotyping and the sexualization of children.
What is MEDIA LITERACY? Media literacy refers to the ability to access, analyze, evaluate, and create media messages of all kinds. These are essential skills since this is how most youth gain their information. Here at the Union County Rape Crisis Center, we are committed to facilitating positive change in attitudes and beliefs among students regarding sexual violence and are dedicated toward preventing interpersonal violence among teens in Union County in general. Our Media Literacy curriculum is flexible and can be customized for the appropriate developmental level. The objective is to help students explore:
- How media messages reinforce or challenge the social norms that affect our attitudes and behaviors towards one another.
- The diverse methods utilized by the media to get the “target” to believe their message and/or act accordingly.
- How to deconstruct media messages to uncover hidden subtexts.
- How to reconstruct media messages that reflect the positive aspects of self-esteem and healthy relationships.
To learn more about our Media Literacy Program, contact us at 908.233.7273.