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Join us for Denim Day on April 30, 2025!


April is Sexual Assault Awareness Month (SAAM).  Denim Day, a campaign created by the organization Peace Over Violence, is recognized on the last Wednesday of April in honor of SAAM.  Denim Day is a global movement designed to challenge victim-blaming.  The campaign is a visual demonstration of protest against harmful attitudes and myths surrounding sexual violence, such as the idea that clothing or behavior can imply consent.  The campaign was inspired by a case in Italy in which a rape conviction was overturned, because the justices felt with the victim wearing tight jeans she must have helped the person who raped her remove them thereby implying consent.

 

Along with the Union County Board of County Commissioners, the Union County Rape Crisis Center (UCRCC) and other County allies / organizations invites you to wear denim to help educate & advocate for change by wearing jeans with a purpose!

 

Snap a group photo of you and your friends/co-workers wearing DENIM and send it to rcc@ucnj.org to be featured on:

·        the County’s website

·        the County’s social media

·        the Rape Crisis Center Blog